“Ditch the Device!” (After Effects)
The aim of the animation is to display and reveal a message that phones are very distracting and can easily spend hours on it, not paying attention to the world around you. The aim is to focus on the younger generation of people and display the importance of phones being a major distraction through a funny, comedic or interesting animation while making it have relatable or completely crazy events to connect and interest the viewers. The assets were created from both a combination of Illustrator Vectors and Maya Models, then animated all through Adobe After Effects. The animation and advertising style is heavily based around the promotion and success of "Dumb Ways to Die."
